For me to be able to prepare a paid ad strategy that works, I will need to understand the ins and outs of your business. What are you selling? Who are your customers? What do they like about your products? Are they coming back? And more...
Of course this does not just happen magically. There are several factors that determine the success of you paid ad campaigns.
The two most important things you need are
For me to be able to prepare a paid ad strategy that works, I will need to understand the ins and outs of your business. What are you selling? Who are your customers? What do they like about your products? Are they coming back? And more...
Based on our conversation I will then prepare a proposal with your individual paid marketing strategy to reach your goals. Among many things it will cover what channels to use, how to allocate your budget, whom to target and what conversion to track.
Given you want to move foreward, I will then set up your ad account(s) create your campaigns, write your ad copy and install your conversion tracking. Once all is ready to go, we launch your ads and keep them in hyper care to make sure all goes as planned.
Once your ads are running it is all about fine tuning them to maximum profitability. I will monitor, test and optimise your ads as we gather more data and insights.
You will receive ongoing reports from me to follow the performance of your ads. They will highlight the most important KPIs and give you insights into what's working and what's being improved next.
I will make sure your paid marketing campaigns…
Before we can start running your ads we need to do some research, define a strategy, install your conversion tracking and test it, set up your ad accounts, prepare ads and things like creatives, keywords etc. All that usually takes around 2-3 weeks before the first ads can go live.
With almost 10 years of experience in the field of digital marketing and over 4mio € in managed ad spent I am confident to call myself an absolute expert. I have gathered insights from many different industries like logistics, fashion, beauty, health and e-commerce. I also have catered ads to people in Europe, Middle East, US and Asia. My multicultural background and empathatic nature allows me to understand different target groups in a very nuanced way which helps in creating ads that resonate with people.
I do two things to prevent that from happening:
I will make sure you have a clear understanding what to expect before we start our collaboration. In a scenario where I am not able to deliver the promised results, you will not have to pay for my service until we hit your goals.
I am writing a diary about my journey from corporate to self-employment. You can read it here.
IMPRINT | DATA | COOKIES