Salif DialloFounder · Marketer · BuilderLet's talk
Salif Diallo
Salif Diallo · Cologne

A marketer who builds ventures.

From corporate startups to my own AI company Claire: I build new businesses and bring them to customers.

Now
Co-founder of Claire
Focus
AI, SEO & GEO, growth
Based
Cologne
Roots

Eight years of corporate ventures & marketing.

Founding team of Saloodo!, DHL’s digital freight platform: 30,000+ B2B leads, a seven-figure ad budget. Then brought Sephora (LVMH) and 200+ brands onto Zalando.

Companies
DHL · Saloodo!, Sephora (LVMH)
Degree
M.A. Digital Business Management
Code
Harvard CS50
Now

I'm building Claire.

An AI agent that runs SEO & GEO for businesses — so they get recommended on Google and in ChatGPT.

byclaire.co
2025

Before that: Trustypost.

An AI assistant for social media, co-founded with Terry Ogbemudia Osayawe. We shut it down after a year — its lessons live on in Claire.

Since 2020

And clouwsi.

Two friends, no plan, one sewing machine. Shirts with character, screen-printed in Cologne on organic cotton. No investors, no fast fashion.

clouwsi.com
Path

Stations so far.

Experience

  1. since 2026Co-founderClaireAI agent for SEO & GEO: finds what customers search for, writes the content and gets businesses recommended on Google and ChatGPT.
  2. 2025Co-founderTrustypostAI assistant for social media, shut down after a year.
  3. 2023 — 2025Digital Marketing ConsultantFreelanceDeveloped and ran growth strategies for German service businesses: websites, campaigns and tracking.
  4. 2021 — 2023E-Com Project ManagerSephora (LVMH)As PMO lead, managed the integration of Sephora and 200+ brands on Zalando with 100+ stakeholders across five organisations.
  5. since 2020Co-founderclouwsiFashion label from Cologne: shirts with character, screen-printed in-house on organic cotton. No investors, no fast fashion.
  6. 2019 — 2021Digital Marketing ConsultantDHLAdvised other DHL ventures on marketing and product, built an MVP for a digital customs clearance platform.
  7. 2017 — 2021Performance Marketing ManagerSaloodo! (DHL)Founding team of DHL’s digital freight platform: 30,000+ B2B leads, a seven-figure ad budget, MarTech, CRO, lead scoring.
  8. 2016 — 2017Revenue ManagerDHLFound revenue leakages through big data analysis.
  9. 2015 — 2016Internship, Controlling & FinanceDHLBuilt a BI dashboard for top management.

Education

  1. 2023 — 2024CS50x, Introduction to Computer ScienceHarvard University
  2. 2017 — 2019M.A. Digital Business ManagementRheinische Fachhochschule CologneThesis: AI in vehicle routing problems, grade 1.3.
  3. 2011 — 2016B.Sc. Business AdministrationTH KölnErasmus semester at Université Paris Dauphine.
Diary

Notes along the way.

From corporate jobs to building my own company.

  1. May 2024Effective or efficient?On the feeling of “lack of progress”, delayed gratification and Resistance.
  2. May 2024Starting a diaryWhy I started writing in public — and what to expect here.
Contact

Let's talk.

Twenty minutes is usually enough to find out if and how we could team up.

Let's talk or write me mail@salifdiallo.com